Pixi/Nike - Speculative Work

Pixi/Nike - Speculative Work

OVERVIEW

This project is a pair of self-initiated motion design

explorations created to develop my 3D and look

development skills using Cinema 4D and Redshift.

I approached both pieces as commercial-style briefs,

focusing on high-end product visualization and

brand-driven storytelling. The first piece is inspired

by PIXI, exploring vibrant, cosmetic-focused visuals,

while the second is a shorter experimental spot based on

Nike Air footwear, emphasizing energy, movement, and

material detail.

Across both projects, I explored composition, lighting,

and texturing workflows to achieve polished,

production-ready visuals.



This project is a creative response to a live brief exploring the launch of a partnership between Tottenham Hotspur and Sports Illustrated. The aim was to create a cohesive launch suite across motion and static, capturing the meeting point between

performance and storytelling.



About the project

Goal

Goal

Goal

The goal of these projects was to simulate real-world commercial work while improving my ability to create visually compelling product renders. I focused on:


  • Developing stronger lighting setups for different moods and materials

  • Improving texturing and shader work in Redshift

  • Refining composition and camera movement for product storytelling

  • Building a more efficient and repeatable 3D workflow in Cinema 4D

The goal of these projects was to simulate real-world commercial work while improving my ability to create visually compelling product renders. I focused on:


  • Developing stronger lighting setups for different moods and materials

  • Improving texturing and shader work in Redshift

  • Refining composition and camera movement for product storytelling

  • Building a more efficient and repeatable 3D workflow in Cinema 4D

The goal of these projects was to simulate real-world commercial work while improving my ability to create visually compelling product renders. I focused on:


  • Developing stronger lighting setups for different moods and materials

  • Improving texturing and shader work in Redshift

  • Refining composition and camera movement for product storytelling

  • Building a more efficient and repeatable 3D workflow in Cinema 4D

For the branding of Saucony Social Club, the goal was to create a cohesive graphic system that works across posters, social content, motion, merch, and sticker graphics. This concept explores a bold and energetic visual identity blending movement, youth culture, and digital aesthetics. Merging styles such as Rave, Brutalist and Urban Tech.

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Spurs × Sports Illustrated

OVERVIEW

This project is a creative response to a

live brief exploring the launch of a partnership

between Tottenham Hotspur and Sports

Illustrated. The aim was to create a cohesive

launch suite across motion and static,

capturing the meeting point between

performance and storytelling.

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